Writing: Websites

Website writing for pioneering local brands.

Since I started writing for websites in early 2016, I’ve been fortunate enough to collaborate with some of the brightest minds in Trinidad & Tobago – from a rocking production company, to an iconic Tobago resort, to a furniture/object design company that’s very close to home.

T&T Rocks
Client: T&T Rocks
Scope: Determined written content for website, and set overall copy tone. Wrote new copy for short section introductions, as well as more detailed/descriptive copy for all of T&T Rocks’ commercials. Reviewed and edited copy for T&T Rocks’ films, as well as their “about” page. http://www.trinidadandtobagorocks.com/

Design Objective
Client: Design Objective
Scope: Foundation copy for this non-profit, Trinidad & Tobago design organisation that I co-founded with a group of friends and like-minded colleagues. Initial copy duties included collaborating with other team members to craft DO positioning statements, and I’ve continued writing through a few avenues, like mailers, social media and website updates – all with a view towards establishing DO’s copy style and tone. http://www.designobjective.org/

Mount Irvine Bay Resort
Client: Abovegroup
Scope: Took core proposition and positioning statements conceived by Abovegroup (Breathe Deeply; Room to Breathe) and updated all of Mount Irvine’s website copy to match the new tone and sense of expansiveness that came with the resort’s rebranding and renovations. Kept brand messaging consistent throughout revisions of existing copy and generation of new copy. Liaised directly with the Mount Irvine team to confirm accuracy of information. http://www.mtirvine.com/

DeNovo
Client: Abovegroup
Scope: Reviewed and cleaned up existing copy to match DeNovo’s tone: smart and straightforward. Generated new copy, as needed. For this job, as I understood relatively little about the energy industry and its processes going in, a fair amount of reading up and research also took place. http://www.denovo.energy/

By Making
Client: By Making
Scope: After joining the By Making team in March of 2016, I took charge of writing the copy on our website. This included updating general information about By Making and standardising product descriptions, and I continue to write blog posts on various projects and activities, along with supporting blurbs for social media outlets. http://www.bymaking.com/